| To treat the function of the copyright regime as encouraging creation is an oversimplification of the reality. From the perspective of an individual creator, authorship is motivated by multiple factors, and copyright is only a relatively marginal one among them. By contrast, the more important role played by copyright is to ensure the large-scale commodification of knowledge in the industrial field where media is scarce and information transmission depends on value transmission. In such a domain, copyright regime in history had greatly increased the stock and expanded the scope of transmission of social knowledge and strengthened the position of the author as a profession. After entering into the information age, media becomes abundant and the means of communication have been decentralized to the commons, making the "We-Media" an important form of dialogue and communication between netizens. The combination of the zero marginal cost of the Internet and the network effect of the platform with the copyright has enhanced the monopoly pricing capacity of the copyrighter and the market concentration of the Internet copyright. As a result, the relationship between copyright and cultural prosperity needs further typified analysis under the new circumstance. Anyway, a relatively tolerant environment for cultural development, a large-scale market powered by industrial policies, and the free flow of low-cost knowledge elements, coupled with government's support and anti-trust intervention, are the ways to further realize cultural prosperity in current China. |
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