| Against the background of international gaming, the protection of intellectual property rights (IPRs) is showing a trend towards continuous strengthening, in which the U.S. plays a leading and promoting role. In the global governance of IPRs, the U.S. presents a value tendency to blindly strengthen the protection of rights. In fact, the U.S. has a balance mechanism for strengthening the protection of IPRs in its domestic laws, but it exports enhanced protection rules unilaterally to the outside world. The intellectual property system that blindly strengthens protection will be biased. In the international IPRs gaming and dialogue, China needs to put forward its own discourse and discourse system, the premise of which is to clarify the value orientation of the discourse. Compared with historical and cultural orientations, the value orientation path of discourse structure has incomparable superiority. In the international gaming, China should uphold and promote the dual value orientation of intellectual property law, which conforms to the basic principles of intellectual property law, embodies the common values of the world, and plays the core role in correcting deviations. Whether facing strengthened protection rules imposed by foreign countries or participating in international negotiations, China should always uphold and carry forward this value orientation. |
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